You can have the best website or product on earth, but if no one knows about it what's the point? If potential clients cannot find you on the web, then you need to take a serious look at Search Engine Optimization or SEO. Fortunately, the Content Management Tools I primarily utilize have built in SEO features, so creating an SEO friendly site is fairly straightforward.
I have many years of Search Engine Optimization experience and have put that knowledge to use on dozens of websites. SEO is always changing, and I try and stay on top of the latest developments with the Search Engine algorithms.